‘BOWL SEASON’ ANNOUNCED AS NEW NAME OF COLLEGE FOOTBALL’S POSTSEASON Logo and visual identity developed for the annual “Celebration of College Football”
PRESS RELEASEDALLAS, TEXAS (October 23, 2020) -- The Football Bowl Association is getting a new name and brand: Bowl Season. The debut of the name change, logo and website for the organization is part of a major brand overhaul announced today by Executive Director Nick Carparelli.The new Bowl Season tagline, “A Celebration of College Football,” embraces the grand tradition of the bowl system and its…